13 AEO & AI Visibility Tools Compared: 2026 Pricing Breakdown

Answer engine optimization is a brand-new category, and the tools built around it vary wildly — in price, in what they actually do, and in who they're built for. Here's a straight, side-by-side look at what's currently available.

Monthly Subscription Tools (Monitoring & Tracking)

These tools are generally built to track how often your business gets mentioned, cited, or ranked across AI engines like ChatGPT, Perplexity, and Google AI Overviews.

Profound
Growth: $399/mo (3 engines, 100 prompts, 6 AI articles/mo)
Enterprise: $2,000–$5,000+/mo (10+ engines, custom)

Ahrefs Brand Radar
$199/mo per engine, or $699/mo for all 6 engines
Requires an Ahrefs subscription ($129–$449/mo) — realistic total: $828–$1,148+/mo

Goodie AI
Starter: $295/mo
Pro: $495/mo
Enterprise: custom
Focus: eCommerce and AI shopping visibility

SE Visible (SE Ranking)
Core: $189/mo (450 prompts, 5 brands)
Plus: $355/mo (1,000 prompts, 10 brands)
Max: $519/mo (1,500 prompts, 15 brands)

Peec AI
Pro: ~$200–$241/mo (100–150 prompts)
Advanced: ~$495–$505/mo (300+ prompts)
Enterprise: custom

Otterly.AI
Standard: $189/mo (100 prompts)
Premium: $489/mo (400 prompts)
Enterprise: custom

Scrunch AI
Core: $250/mo (125 prompts, 4 platforms)
Enterprise: custom (Agent Experience Platform)

AthenaHQ
Annual plan: $95/mo (3,600 credits)
Enterprise: custom (Citation Engine, prompt volume estimation)

Writesonic (GEO)
Professional: $249/mo (5+ engines, sentiment analysis, citation tracking)

Evertune
Starting: $3,000+/mo
Focus: brand perception across 9+ AI engines

One-Time Implementation Tools

These are built for a different job — actually getting your business set up to be citable in the first place, rather than tracking performance after the fact.

AE Optimizer
Starting at $247 one-time
Generates AI visibility files, structured data, and AI-ready FAQ/Q&A content; distributes across a network of platforms AI crawlers already trust.

AIO Visibility Hub
$497 one-time
A more complete AI visibility setup in a single package, for businesses generally.

AI Referrals Hub
$1,497 one-time
Built specifically for attorneys and law firms navigating AI visibility and referral discoverability.

The Pattern Worth Noticing

Almost everything in the monthly category is priced and positioned as a monitoring or analytics tool — dashboards, prompt tracking, citation counts. The one-time tools are positioned around implementation — actually building the visibility files, structured data, and content that get a business cited in the first place.

Which category makes sense for you mostly comes down to where you're starting from: if you don't yet know whether AI systems can read and cite your site, implementation is the more immediate need. If you already have the fundamentals in place and want ongoing visibility into how you're performing across engines, that's where the monitoring tools earn their subscription cost.